DUOLAB by L’Occitane

Product Photography, Content Creation

Elevating Duolab's Visual Identity: A Year of Creative Collaboration

Over the past year, I've had the privilege of partnering with Duolab, a cutting-edge skincare company powered by L'Occitane's technology-driven approach. Tasked with content creation, I've successfully integrated existing imagery with my award-winning creative concepts and copywriting to enhance Duolab's brand narrative.

Recently, Duolab presented me with an exciting challenge: to develop a campaign focused exclusively on showcasing their innovative products, the lab environment, and the distinctive capsules. After an extensive creative process involving the preparation of dozens of ideas, I curated and prepared all necessary accessories for each subject, ensuring a comprehensive representation of Duolab’s unique offerings.

The result was a collection of 60 meticulously retouched high-end images, now a central part of Duolab’s content communication strategy. These images not only highlight the sophistication of Duolab's products but also emphasize the precision and care in their development process. Moreover, a wealth of additional subjects is ready, awaiting editing and publication to further solidify Duolab's market presence.

This ongoing project not only cements my role as a key creative partner for Duolab but also continues to push the boundaries of how beauty and technology can merge to create visually compelling narratives.