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 Cognizant

Headshots, Corporate Portraits, Personal Branding

Leadership Portrait of Cognizant’s Brigitte Roy at the Primetower office in Zurich on a cloudy morning, by Patric Pop, corporate photographer in Geneva and Lausanne.
Cover of CIO Business World magazine featuring the Leadership Portrait of Cognizant’s Brigitte Roy at the Primetower office in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne.
Leadership Portrait in CIO Business World magazine of Cognizant’s Brigitte Roy at the Primetower office in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne

Portraits That Reflect Leadership and Authenticity

When Brigitte Roy, Country Manager Switzerland for Cognizant, was featured in CIO Business World, I had the privilege of creating the portraits for the article — including the one chosen for the cover. The session spanned two locations: the striking Primetower offices in Zurich and a more personal, quieter setting in Zug. Each portrait captured a different facet of her leadership – confident, precise, yet profoundly human.

Leadership Portrait of Cognizant’s Brigitte Roy getting interviewed at the Primetower office in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne.
Corporate Portrait of Cognizant’s Brigitte Roy working at the Primetower office in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne.
Corporate Portrait of Cognizant’s Brigitte Roy close-up at the Primetower office in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne.
Corporate Portrait of Cognizant’s Brigitte Roy at a desk at the Primetower office in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne.
Leadership Portrait of Cognizant’s Brigitte Roy at the Primetower office’s cafeteria in Zurich, by Patric Pop, corporate photographer in Geneva and Lausanne.

Laying the foundation with corporate headshots

This wasn’t our first collaboration. I had previously photographed Brigitte for her professional headshots, and that prior work laid the foundation of trust. As The Headshot Coach, I specialize in helping people feel at ease in front of the camera – especially those who usually aren’t. Brigitte had mentioned how little she enjoys being photographed. That’s exactly where coaching and preparation make the difference.

Headshot by Patric Pop, photographer in Geneva of Brigitte Roy, leader at Cognizant
 
Headshot by Patric Pop, photographer in Geneva of Brigitte Roy, with background retouched to meet Cognizant’s current standard.

Long-term gains of a company branded photoshoot

When someone is being interviewed for their leadership, it’s not about staging an image. It’s about revealing presence, not just polished, but personal. Someone who breaks barriers, as the article describes, deserves portraits that are both powerful and real.

Brigitte represents innovation, clarity, and resilience – and I’m proud these values come through in the images we created. These portraits can now be used beyond editorial features for corporate presentations, internal and external communication, and future media opportunities. Since I had planned for different formats, it easy to repurpose these images for any usage.

Thank you to Cognizant and to CIO Business World for the trust. And thank you, Brigitte, for your quiet strength and openness. It’s always a pleasure working with people who lead by example – on and off camera.

Portrait of Cognizant’s Brigitte Roy at the Primetower office’s cafeteria in Zurich with reflection in glass, by Patric Pop, corporate photographer in Geneva and Lausanne.
Personal Branding Portrait of Cognizant’s Brigitte Roy at home in Zug painting art, by Patric Pop, corporate photographer in Geneva and Lausanne.

Looking to elevate your company’s leadership portraits?

A quick call or message is all it takes to get started, and to create portraits that truly reflect the strength of your team.