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CHOPARD At Watches & Wonders

Showroom Photography

Patric Pop photographing the press salon at Chopard's Watches and Wonders stand in Geneva.
Interior view of Chopard's Rotonda showroom captured by Patric Pop at Watches and Wonders in Geneva.

Capturing Elegance: Patric Pop at Watches and Wonders

At the prestigious Watches and Wonders international fair in Geneva, I was commissioned to photograph Chopard’s exquisite stand, showcasing everything from haute horlogerie to haute joaillerie. Capturing the stand’s impressive facade, luxurious interiors, salons, and thematic showrooms, including the captivating “Chopard Loves Cinema” and retail spaces, required adaptability to very diverse lighting conditions.

Each setting posed its unique challenges, from the very dark thematic “Chopard loves cinema” showroom and the retail spaces, which required a keen eye for lighting to ensure the luxury items sparkled as intended. My approach blended technical proficiency with an artistic touch, ensuring each photograph not only captured the visual appeal but also communicated the ambiance of the space. The result was a series of images that not only served as a visual documentation of the event but also as a testament to Chopard’s standing in the luxury goods industry.

Detailed view inside Chopard's press salon at Watches and Wonders, photographed by Patric Pop.
High-definition interior shot of Chopard's rotonde by Patric Pop Photo Studio
Patric Pop capturing the dynamic setting of Chopard's press salon at Watches and Wonders in Geneva.
Patric Pop's view of the bustling press salon at Chopard’s showcase during Watches and Wonders.

The quality of the imagery, achieved under varying and often challenging lighting conditions, highlighted my expertise in interior and luxury display photography. These images now serve as a vital component of Chopard’s marketing materials, helping to convey the brand’s narrative and its products' exclusiveness to a global audience. Through my lens, the detailed craftsmanship and the opulent essence of Chopard were vividly brought to life, reaffirming my commitment to delivering photography that meets the high standards of the luxury brands I collaborate with.

Exterior view of Chopard's stand at Watches and Wonders captured by Patric Pop, showcasing the luxurious facade.
Inside Chopard's haute horlogerie salon at Watches and Wonders, photo by Patric Pop highlighting exquisite timepieces
Patric Pop’s photograph of Chopard's high jewelry salon displaying luxurious gems at Watches and Wonders.
Inside view of the bustling press salon at Chopard’s stand, captured by Patric Pop at Watches and Wonders
Patric Pop captures a second perspective of Chopard's elegant stand at Watches and Wonders in Geneva.
Patric Pop photographing the press salon at Chopard's Watches and Wonders stand, focusing on media interactions.
Detailed view of Chopard's haute horlogerie salon by Patric Pop, featuring sophisticated watch displays.
Patric Pop captures the elegant ambiance of Chopard's haute horlogerie salon at Watches and Wonders