This example of a heavily overexposed image illustrates the purpose of this article.
How Do These Event Photos EVEN Get Approved? No, Really … How?
Let’s talk about something I keep seeing and just cannot wrap my head around. An inauguration. A major brand launch. A private event for special guests. An event meant to impress, build credibility, and showcase excellence.
And then, BAM!, the official post drops, featuring flat, lifeless, overexposed, or also oddly dark photos that scream “someone just discovered the built-in flash and set it to maximum blast”.
And I sit there, staring at my screen, wondering: Who looked at these and thought, “Yes, this perfectly represents our brand”. Who approved this for public release?
“Who looked at these and thought, “Yes, this perfectly represents our brand”?”
I get it, we all started somewhere. Not every company has a high-end photographer on speed dial. But there’s a difference between starting out and not even realizing the quality isn’t there.
The real question is: how does this happen at big, established brands that have entire marketing and communication teams?
Is it budget? Because let's be honest, bad photos cost you more than they save.
Is it connections? Cousin Kevin has a camera, so obviously he’s qualified.
Is it simply not knowing what “good” actually looks like? That’s a scary one.
And yes, technically anyone who owns a camera and presses a button is a photographer. But that’s like saying that owning a scalpel makes you a surgeon. There’s skill, experience, and an understanding of brand image that goes way beyond just clicking the shutter.
If it matters, make it look like it.
If your company is investing in high-profile events, brand launches and visibility, shouldn’t your visuals reflect that same level of professionalism?
Good photography isn’t just about taking pictures; it’s about telling the right story, making the brand shine, and ensuring every single shot adds value. It’s about capturing the energy, the people, and the significance of the moment – without making it look like a last-minute afterthought.
So, dear brand managers, marketing teams, and communication pros, if your event is worth sharing, isn’t it worth sharing properly?
Just a thought.
But hey, if you ever want to make sure your next event actually looks as important as it is – I might know a guy. 😉
