As the days get shorter and the air turns crisper, it's that time of the year when we start thinking about holiday festivities. The company annual holiday party, a time for celebration, camaraderie, and creating cherished memories, is just around the corner. But here's a friendly reminder—don't wait till it's too late to book your company photographer!
In the world of photography, there's a trendy marketing move where photographers label themselves as “women's photographers”. While I appreciate the strategy, I must admit, I find it rather bemusing. But don't worry, I'm here to tell you why it's all in good fun – and why I do not specialize only as “women's photographer”.
As a good marketer, it is clear that it is important to define a niche, be it of landscape photography or taking pics of newborns, or the niche of contemporary photography for women who want to celebrate themselves.
Supporting small businesses goes beyond just buying their products or services. When you leave a positive review, you contribute to the growth of your local economy. Small businesses create jobs, sponsor community events, and invest in the areas they serve. Your review can attract more customers, leading to increased revenue and, consequently, greater contributions to the local community.
BERNEY Associés recently welcomed the new four talented interns embarking on a year-long journey to complete their “maturité professionnelle”. What sets this company apart is its commitment to nurturing and valuing these interns as full-fledged members of the team. So, what's their secret? It's a simple yet profound gesture - they invest in professional headshots and group portraits for their interns.
The size of your company isn't the sole criterion for accessing professional photography services. Whether you're a solopreneur, a small business owner, or at the helm of a medium or large corporation, the power of a professional image cannot be overstated. It's an investment that pays dividends, regardless of your company's size.
WHY CHOOSE EXPERTS FOR YOUR CORPORATE PORTRAITS INSTEAD OF IN-HOUSE
Today, businesses recognize the importance of professional images, especially for their corporate portraits and corporate photos. It's common for companies to entrust this task to their receptionists or human resources departments for professional portraits of their new employees. But why is it essential to engage professional photographers? Here are four compelling reasons:
A professional headshot is often the first impression people have of your team and your company. It's what they see on LinkedIn profiles, company websites, press releases and social media. A high-quality, professional portrait instantly conveys a sense of professionalism and credibility, leaving viewers with a positive first impression of your brand. Beyond just faces, professional photographs can capture the essence of your company culture.
By Patric Pop Photographer in Geneva : “ … the numbers don't lie. A strategically crafted high quality headshot can contribute significantly to a company's growth. It's not an expense but an investment.
… unlike toilet paper, photography isn't a commodity. It isn't mass-produced or one-size-fits-all. It's a service, a craft, an art. Just as you can feel the difference between single-ply and luxury toilet paper, the distinction between amateur and professional photography is clear. Your photos are your visual calling card
