You are the raw material for a confident headshot.
If you dread being photographed, you’re in the majority.
Most professionals stiffen the second a lens appears, including senior executives. The result is predictable: headshots that look tense, unapproachable, and not like the real person.
Why it matters
Your LinkedIn headshot, CV portrait, and company bio photo are your first impression. People decide fast, in milliseconds. Your image should support your credibility, not quietly work against it.
Facial Expression Coaching by Patric Pop
That’s where I come in. I’m Patric Pop, the leading headshot and corporate portrait photographer in Geneva, Lausanne and all over Switzerland. My specialty is facial expression coaching: turning camera nerves into calm presence, and presence into a portrait that looks confident and natural.
“Patric is an exceptional photographer. I thought I wasn’t photogenic, but he managed to capture a beautiful and natural portrait. Professional, kind, friendly, and very talented. I highly recommend him!”
“From the moment I walked in, he made me feel totally at ease — with his warmth, sense of humour, and calm demeanour. ”
What’s the secret?
It’s not “smile more.” It’s direction that actually works: reading your body language, adjusting posture, and guiding micro-expressions that communicate trust, competence, and authority. Subtle changes. Big impact.
What changes everything
No forced smiles. No fake poses.
Just clear coaching, fast:
Body alignment that instantly looks stronger
Expression coaching for trust and authority
Simple cues that remove tension from the face
A calm flow so you stop performing and start showing up
My background helps: years of teaching body alignment, plus coaching professionals who genuinely hate being photographed.
How the session feels
During your professional headshot or corporate portrait session, comfort comes first. Conversation replaces awkward silence. Direction is precise, never pushy. By the time the shutter clicks, you’re not “posing” anymore. You’re simply present, and that’s what looks best on camera.
Swiss quality, consistently
In 2013, I became the first photographer in Switzerland to earn Associate status in the Headshot Crew. Clients don’t come for “just a photo.” They come for a result they can use everywhere: LinkedIn, press, internal comms, websites, conferences.
If you’ve been delaying your professional headshot in Geneva because you feel awkward, good. Bring the nerves. I’ll turn them into a portrait that finally feels like you.
